Since the most basic signal of relevance is a web page containing the same keywords used in the search query, search engines like Google look for keywords in the URL, meta description, title, headings, image alt text, and body of the text. They succinctly describe what your site or service is about and they’re used by search engines to find the most relevant results to user queries.įor example, if you own a window washing business in Chicago, you’ll want to use keywords such as “window washing services in Chicago,” “window cleaning and Chicago,” and “Chicago window cleaning.” Keywords help connect user searches with your content. Optimize Your WordPress Site to Boost Your Ranking.

How to Add Keywords to WordPress with a Plugin.What are keywords - and why do they matter in WordPress? Not sure where to get started? This guide will cover how to add keywords to WordPress. Then, when your target audience performs a search, your site appears (ideally) on the first search results page. This means that for your WordPress site to get noticed, you need to identify relevant keywords and incorporate them into your content effectively. Consequently, the first search will return results that provide information on website building tools and technologies, while the second will offer suggestions to help address specific issues. This word - or keyword - refines search parameters. Consider two searches: “ How to build a website” and “how to fix a website.” While they’re almost identical, one word is different.

How to add headings in word press